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The introduction this April of the ‘fit note’ scheme could save UK businesses £240 million over the next decade, the government has claimed.

The scheme, which comes into effect on 6 April and replaces the old sick note system, is intended to cut the cost of employee absence.

Under the new scheme, doctors will be able to advise what sort of tasks that employees can perform rather than simply issue a sick note that declares someone too ill to work.

Doctors will have the option to advise that their patient would be able to work, subject to the employer’s agreement, if temporary changes such as reduced working hours or amended duties could be accommodated.

Lord McKenzie, Minister for the Department for Work and Pensions (DWP) said: “The fit note will reduce the costs employers often have to bear when people are off sick for a long time.

“We know work is good for people’s health. With the right support in place, employers and doctors can work with employees to help them get back to work sooner.”

The DWP has produced guidance for both employers and doctors on the fit note scheme, which can be found at http://www.dwp.gov.uk/fitnote

The hope is that new system will stop long-term sick leave absences and make sure that employers do not lose the skills and expertise of key staff members.

Dame Carol Black, National Director for Health and Work said: “Work plays a significant role in determining a person’s health. The fit note is a hugely important development which means that GPs will be encouraged to think about their patient’s ability to work and provide more helpful information to patients to discuss with their employer.

“This is why the fit note is a win-win for both employees and employers.”

Further help on occupational health will be made available to small firms with the extension in April of a special advice line.

Katja Hall, director of employment policy at the CBI, welcomed the fit note scheme: “All too often a person is signed off sick when they are able to manage some forms of their work. The fit note will allow doctors to tell employers whether somebody can do parts of their job, as opposed to all of it.

“A phased return to work benefits many people who have been off ill, and the fit note will help them to discuss their options returning to work. But for the policy to really work, GPs must continue to improve their understanding of workplace health issues.”

Now am I preaching to the converted or may be you haven’t got a clue about how effective a web site can be for your business.

Think about a web site initially being the window to your business…… Now think that having looked at the window, is it  enticing you in to find out more?    If its not  then you need to rethink  about its purpose and make a few changes.

I recently came across this great article by Harvey Raybould which perfectly explains exactly what I mean.

 Is Your Website A Luxury Hotel Or Fast Food Outlet?

By Harvey Raybould on 12 December 2009

Fast food restaurants are uncomfortable for a reason: to encourage customer turnover. Who wants to linger when the lights are bright and the booths are hard and cold? The best websites are the opposite — the colours, type styles and fonts work together to draw potential buyers in and keep them there until they’re ready to make a purchasing decision. This article lets you in on the top sites’ simple design secrets. 

Photograph by nexus on flickr.com

If you want potential customers to linger at your website, check out your links and go deeper into your pages, make it a place they want to stay instead of driving them to your competitor with garish colours, hard-to-read fonts and flashing lights.

No one goes to the carnival to linger, relax and contemplate any big decisions. They seek tranquility and comfort. Think of a luxury hotel room: The colours evoke restfulness and calm but at the same time are muted, elegant and bold, not at all harsh or boring, irritating or dull.      

Turn your website visitors into valued customers

It’s worth remembering that the older your eyes are the more difficult it is to read what’s on a monitor screen, never mind linger or reread. Video displays are proven to take longer to read than print on paper because there are so many more variables, such as a wider range of colour choices (compared to books, newspapers and magazine articles), special effects, contrast, fonts and type styles. Visitors will not think kindly of businesses or blogs that don’t take that into consideration.

 Pick eye-pleasing colours for your website

How can you make your website into a luxury hotel room? You can start with good colour choices. Look at the sites of businesses that can afford to hire graphic designers. Most seem to follow the 60-30-10 rule that interior designers suggest to their clients: Pick a main colour that covers roughly 60 percent of the area, a complementary colour for 30 percent, and an accent colour for 10 percent.

If you don’t know where to start, go to the websites of major paint manufacturers where you can view their suggested colour schemes. If you cater only for a younger visitor, you have a little more freedom of colour choice. Please keep in mind that the more saturated your background colour, the more difficult it will be for you to find a font, type style and text colour.  

Do your part to stamp out eye strain

If you’ve been somewhere online where you encountered small-to medium-sized light pink text on a hot pink background, did it seem to shimmer? How about bright white on blackest black, with tight text thrown in? Light text on dark backgrounds works well only if there is a minimum number of words and the text size is sufficiently large. Inverted colours in the same colour family, such as chartreuse on emerald green, pink on red or medium grey on dark grey, can be unreadable, too. Equally saturated colours such as Christmas red on Christmas green may contrast festively but they don’t contrast effectively.

Try what works

Graphic designers and others who have studied the issue of readability agree on a few key webdesign principles:

1) As a general rule, darker text on lighter backgrounds is easy on the eyes and improves readability. This is the choice of Wikipedia, Yahoo, Google, Canon and Sherwin Williams, to name only a few. Many use muted darker blues on a greyish-white background.  (It’s fun to note the accent colours these sites use, also.)

2) White space is good. Not only does it look cleaner and contrast well with other colours, it separates the elements on the page and draws the eye toward links, boxes and blocks. If the entire site is coloured, the eye doesn’t know where to go first. Men, you know if you want your Jerry Garcia tie to stand out, you need to wear it on a white or palest colour shirt. 

3) Not all fonts and type styles are created equal: There is widespread belief that sans serif fonts are the most readable, and there are those who maintain that serif fonts are also readable if the contrast is optimal and normal type style is used. Italics is widely regarded to be high on the unreadability scale for most fonts.

4) Bonus tip: Avoid flashing lights, spinning wheels and  lots of movement. At best, these flourishes are distracting, and at worse they can be headache triggers and have been know to cause seizures. Ask any of the millions of migraine and epilepsy sufferers who spend time online.

If traffic on your website is not what you would like, design and formatting changes might be in order. For inspiration, examine your favourite websites, and ask yourself why you like being there. Or compare that luxury hotel room to an apartment with bright green or hot pink or majestic purple walls, turquoise indoor-outdoor carpeting and uncomfortable metal furniture. Where would you rather kick back, relax, and contemplate life’s mysteries?

So, is your website a luxury Hotel……. Or a fast food outlet? 

I know which one I would prefer. If you need any assistance in giving your web site a bit of WOW factor, or help in choosing a good  designer  then give me a call , and I can point you in the right direction as I do know some of the Industries Good Guy`s……….. 

Value for Money

 

As professional business people I am sure that you offer value for money for your customers, and if your customer was not satisfied I am also sure you would rectify the matter.

Now that got me thinking.

Several weeks ago we went to a great new sporting venue in Cardiff. The new home of  Cardiff City Football club and  Cardiff Blues Rugby club. The Blues were playing Australia as part of the Autumn international series.

It was one of those spur of the moment decisions to watch the match, and for one of our party it was her first ever rugby match, and also our first visit to the stadium.

Oh what a huge disappointment it was. Cardiff were definitely not on form, so the match was very lack lustre.

Did I get value for money?

I don’t think so.

Could I get a refund ?

I don’t think so

So is that right, is it fair. What is your view?

Making Your Time Count!

 

Do you find yourself rushing through your morning, stampeding to the door, making your way through traffic only to arrive 10 minutes late for work because you had to wait for the train or a bus or even  find a parking space ?

Once you get yourself into work do you then need to take a few moments to compose yourself? Perhaps you get a  tea or a coffee and relax by chatting with a co-worker on your way to your desk. And finally when you do sit down you see five items that need your immediate attention (some left over from yesterday) and then the phone starts ringing. Then you forgot the morning meeting!          So you start rifling through your papers….

Is this sounding all too familiar ?

Regardless of whether you work at home, an office or a factory, or if you work for a boss or yourself, getting a grip on time always seems like a daily struggle for millions of people. It’s true that many of us have heaped our daily schedule full of activities. Despite cell phones, Internet and microwaves it seems we never have enough time to take care of business, ourselves, our friends and family.

So many of the activities we do everyday are demanding our attention that it can be difficult to make plans for the future. Even if the plans will ease our burdens down the road. We are busy but are we productive with our time? This is where time management has become important.

What Will Time Management Do For Me?

Time management isn’t a physics course, but it is worth making the effort to review and apply in your busy life.

Why?

Because time management isn’t just about having time – it’s about making certain our time is well spent. There will always be times in our life when we get extra busy (back to school, tax returns, holidays, important projects) but learning the skills to manage the time we have wisely will alleviate much of the stress and frustration that can lead to burn out and fatigue.

 Working Smarter – Not Harder

Your time is a valuable resource – both to your employer, business and family. 

When we treat every task we do as a priority it is easy to slip into bad habits that eat into our time but do not give us enough benefits. We run around ‘putting out fires’ and face every day’s activities as emergencies. Nothing is planned and we never have time to get things done properly.  Identifying these areas and restructuring your routine and mindset enables you to optimize your time so you produce the most results with the least effort.

How does this work?

By identifying daily routines and your own body ‘rhythms’ you can try to plan the most energy consuming activities during your most productive times of the day and use your less productive times for activities that do not require the same amount of concentration or effort.

This applies equally well to all parts of our life – work and home. But it goes beyond that. Time management also helps you identify time (or energy) wasters. Perhaps there are activities that must be removed or delegated to someone else. By learning how to identify these we will not succumb to guilty feelings that we were not “up to the job” but we will conscientiously decide that to keep doing them is a waste of valuable resources – your time.

Time Management is a Skill

You’re not at boot camp. Although the discipline encouraged by boot camps may be useful it does not relate well to daily life. Work and family usually call for flexibility and learning the skill of time management will allow us to make wise choices without being tied to a strict routine.

Would your boss be pleased if you turned down an important assignment presented to you with urgency by hearing you say “I have a strict schedule to follow and tomorrow is my filing day so I cannot accept another assignment at this time”?

Or would your daughter, having forgotten to mention her school play until the night before, be satisfied with  hearing you say “we planned to do the laundry, remember? It’s on the schedule.”

Developing time management skills with the help of this guide will show how to determine what tasks need doing and when in harmony with your overall goals at work and at home.

You Can Make Last Minute Decisions

That means when you have a last minute invitation out for a ‘couples only’ supper on Friday night, but you’ve already booked up the weekend for family activities, you will determine if one more social activity will contribute to your happiness as a couple or drain you for the family activities you planned for the weekend.

When your supervisor asks you to help out with some backed up invoicing, you can determine if giving a helpful hand to an important part of the business will improve your reputation as a team player or will cause other, equally important jobs that have already been assigned to you to become delayed or jeopardized.

Making conscious decisions about why we use the time the way we do will prevent you from appearing incapable or feeling overwhelmed. You will have the confidence to give your answers (even if it’s ‘no’) without questioning your judgment.

If you do say no to a task you will be able to furnish an explanation as to why you are making that decision if need be.  Or in the case of an employer or manager you can explain your situation and allow them to decide which task uses your time to the most profitable ends. You may find that they were unaware of your current load and are thankful that you are concerned about making the best use of your time and talents.

You Will Have a Purpose in What You Do

While time management is a skill that should be used day-to-day, it is also useful to help reach your long term goals.

Your goals may be hazy right now, or even obscure, but by incorporating them into the ‘why’ of what you do every day you will be making strides to accomplish them while enjoying what you do. 

Even the drudgery that sometimes comes with life is easier to manage if you know why you must do it. Knowing why will make these chores a part of your plan, and thus a choice rather than a burden. Managing your time can also prevent these areas from becoming dragged out and thus affecting your usefulness and energy.

 Getting Started…

The first step to getting your time managed is to find out exactly how much your time is worth…

How Much is Your Time Worth?

What does an hour of your time cost?

While every £ has the same value, every hour does not. An hour at 11:00 in the morning may be of much more value as a working hour than 11:00 at night. On the other hand an hour at your child’s bedside when he is sick is worth more than an hour at the office catching up on your filing.

However, most of us recognize that an hour at work is an hour at work and if you will be there for eight or 12 hours you want those hours to be used productively so they don’t become extra hours catching up to missed deadlines or preventing you from spending time with your family.

There are two methods for determining the value of your time.

What Does an Hour Cost Your Employer?

What Does an Hour Cost YOU?

What Does an Hour Cost Your Employer?

If you work for someone you must realize that the activities you do cost the business more than just your hourly wage. You need to account for the cost of overhead and the percentage of income that you are responsible to provide for.

If you are a salaried employee you can take your salary (month or year) and add the cost of the office space, equipment or other costs as you presume them to be. Divide this number by the amount of hours you would work in an average month or year.

A month gives you approximately 20 working days. A year has about 240.

The resulting figure is what an hour costs. Now when you are deciding to do an activity you can determine if the task at hand is worth that amount of resources to the business – your time and physical resources. You might be surprised.

Raise Your Value…

 Don’t think your time is worth that much? Don’t base it purely on what others have valued it at – raise your value and you will reap the rewards. Work like you are paid more and you will surely stand out from the crowd. You will be more productive and waste less time.

As an example, would you hang around an office waiting room or stay on hold on the telephone? Or would you confirm appointments and leave messages. Raising your value will improve how you view your time and will help you spend your time productively.

What Does an Hour Cost YOU?

Are you self-employed or on contract? This makes it more imperative that you spend your time wisely in that it can have an immediate impact on your income.

How much is your time worth (billing hour)? Now create a list of activities that are not directly related to creating income such as bookkeeping, website maintenance, cleaning etc. Based on the previous month, how many hours were spent doing each task?

If you bill £30 per hour for your service and you spend 15 hours per month maintaining your website it has cost you £450 that month. It may also have cost you 15 more hours away from your family and friends or impeded on actual production time. If having an up-to-date website is crucial to your business (but is not the actual business) then perhaps you would do better to pay someone to maintain it for you. It will give you more time for important tasks and may be accomplished in less time if the person is more skilled than yourself.

The Value of Your Time – Beyond Money

Time management goes beyond knowing the monetary value of your time – your personal time also has value.

Unlike money, each hour of your day does not have the same value. You cannot always use money or profits as a factor when determining how much your time is worth. Your life is made up of people, interests and caring for yourself and others. Basing your time merely on the amount of money you will make or save is missing the big picture.

Have you ever heard someone answer the question “if you had 6 months to live, what would you do” with the answer “make more money”? Unless they had nagging financial concerns about their family most people would acknowledge that time spent bettering oneself, spent with family and showing interest in others has greater value.

When your child has a school event he wants you to attend or you haven’t spent one evening all week to rest up and relax you need to determine the value of your time in the context of living a productive life – not just making money.

Working For Yourself – Drawing the Line

If you are self-employed or tend to take a lot of work home with you it is important to ask yourself if the time you spend on certain tasks is worth the sacrifice of time doing other things.

While it can be difficult to make decisions for how you use your time when you feel the pressure to perform many tasks, it’s not impossible. Take the time to assess your goals and make decisions that reflect them.

While being reliable is important you may find new strategies that make better use of your time. You can identify areas where you should be delegating instead of doing things yourself. You might try reorganizing your day so your schedule includes the most important tasks you need to accomplish while fitting less important tasks around it.

Taking the time to understand the value of your time now is going to save you frustration in the future. The following chapters will help you identify goals, set a schedule and identify habits that may be costing you more than just time.

 Keeping Track: Where Does the Time Go?

You’ve tried this before – creating a To-Do list, scheduling some appointments and booking projects. You have started the day on the right foot, determined to get on top of things.

The kid’s lunches were packed and ready. You had plenty of time to get to work in the morning without any stress. When you arrived at work your projects were in order, your day timer up-to-date and you knew exactly where you need to be and when.

Because you used a schedule you figured that you’d have no problem getting everything done on time. You start out alright, but as you carry on through the day you notice the time and are shocked that you only accomplished half of what you planned before you have to switch activities. Several interruptions by coworkers and clients and before you realize it the schedule has been abandoned and you are again rushing through your activities and feeling overwhelmed. Why does this happen?

You Have More Time Than You Think…

Before you blame the scheduling process you need see what other factors affect your day.

You can do this by logging your normal routine for a few days.

It is difficult to appreciate the time you spend on activities that do not contribute to your productivity until you’ve logged them over a few days.

Creating a Log

For the next few days keep a pen and paper handy to write down what you’re doing and the time when you change activities. Quickly assess and write down how you feel – energetic, tired, hungry or anything else you can identify. This record does not have to be detailed but should include every activity change in your work day.

Identifying Patterns

After you’ve kept a log for a couple of days you will be able to analyze certain patterns. Do you often feel tired in the middle of the afternoon? Are you refreshed after taking a small lunch? Did you spend longer on menial tasks or talking to others than you thought? How many people used up your time with little benefit (phone calls, drop-ins and emails)?

Finding these patterns can help you plan your activities so they fit better with your natural rhythms. Perhaps you find getting through the afternoon (or getting started in the morning) to be the most draining. Is it possible to schedule your most challenging projects or meetings when you are most alert and energetic? Block off this time in your schedule – no calls, no meetings – so that you can accomplish the most work.

 Give Yourself Rewards

You can also try implementing a self-reward program when needed. If pushing through a tedious project causes you to dawdle or get easily distracted you might find that giving yourself small rewards as you complete small chunks of work will keep you motivated.

Perhaps you will only get a cup of coffee when you’ve finished filing half of the pile. Or maybe you’ll take a stretch or call a friend (briefly) when you’ve dealt with 20 emails. Keep the rewards small but frequent enough to keep your momentum and prevent you from resorting to distractions which will only prolong the process.

 Should You Stop Wasting Time?

This process may also highlight to you that after evaluating how much your time is worth you should really consider delegating some of your work to other people or eliminating some tasks.

While it is commendable to keep on top of things you may be wasting resources by trying to do everything yourself. Smaller businesses frequently call on the owner or employees to wear several hats during the day or week. While it appears to cut costs this may actually be wasting resources. Perhaps hiring someone part-time to help with the filing, cleaning and mail outs would permit key employees to spend their time at more profitable occupations.

If you identify this problem and you are an employee you need to discuss your findings with your manager or employer. If approached properly they may see that your time is better spent focused on aspects of your job that are more profitable. Important duties are being compromised by menial tasks that need to be performed.

Whatever you discover to be a time waster you must take steps to deal with. Here are some ideas for four common time wasters…

Top Five Time Wasters

MEETINGS: people in meetings all day are not getting things done.

Meetings have their place. They are an important way to deal with group issues, create plans and get feedback. What is a problem is when meetings are called on the spur of the moment with little preparation and no plan. When these meetings start each person has a separate agenda. If the purpose is unclear and the participants unprepared are you going to come to a clear decision?

To avoid wasting time with meetings try the following:

1)   Create an agenda giving each item a time allotment – Prioritize the agenda so the most important issues are dealt with first.

2)   Send the agenda to each participant so they can come prepared.

3)   Focus on getting a solution – scheduling another meeting should not be the solution although it may be a part of completing the plan.

4)   Avoid last minute meetings

5)   Schedule meetings for the end of the day or week so that all involved can arrange their work flow and jump right into their tasks the next morning.

6)   If the issue can be dealt with on the phone or through email don’t plan a meeting.

PHONE CALLS: You don’t have to answer every time it rings.

If you have blocked a certain time for working on a task do not let phone calls interrupt your momentum. While you may feel that you need always be ‘on-call’ the truth is that you are loosing productivity by permitting continual interruptions to your work flow.

If you must answer the call and the person can wait ask them for a time when you can call back and discuss the issue.  Not only will you set boundaries with your time but you can be prepared to deal with the call without other distractions.

To avoid wasting time with phone calls try the following:

1)   Turn off your phone for two hours while you complete your task. If that is too much then do it for one hour or 30 minutes.

2)   Ask that your calls be held for the allotted time (making exceptions for those who need it – like your boss).

3)   If you answer tell the person you are in the middle of a task so you need to schedule a return call later that day. Decide who will make the return call and when.

DROP-IN VISITORS: “Do You Have a Minute” will always take longer.

If you cannot finish a task without a co-worker stopping in to ask you for a minute of your time you may find your whole day is occupied with ‘one minute’ issues. Often the individual will get comfortable and discuss many more items than the one they initially came to you with.

While some positions do require an open door policy, or you may not have an office you can close the door to, it is important to have uninterrupted time in your day to complete the tasks on your list.

To avoid wasting time with ‘drop-ins’ try the following:

1)   Schedule the time you are not available so YOU stand by your decision

2)   Close the door or use a ‘do-not-disturb’ sign to discourage idle visitors.

3)   If you must deal with a situation or individual ask for the details and suggest you find a time to sit down and discuss it. Schedule it in so they know you view it as important and want to give them your time.

Working at the WRONG TIME: Wasting Your Resources

Are you always planning activities that clash with other people’s schedules? Do you find the time you allotted to make calls (such as lunch time) means you are not able to get a hold of anyone? Do you ask for help when everyone else is too busy?

Rearranging your schedule to make the most of your time will prevent you from ‘getting in your own way’. Find the most opportune times for tasks and your day will be much more productive.

To avoid wasting time with bad scheduling try the following:

1)   Do you find more people available to talk later in the day? Make all your return calls then.

2)   Do you often need to ask for assistance with big projects? Plan ahead so that your project does not conflict with other people’s schedules.

3)   Give yourself extra lead time. Things don’t always work out like you plan, give yourself some extra time so you can make your deadlines even if you have setbacks. Check up on delegated tasks to make sure they’re on schedule and give them early deadlines as well.

Disorganized WORK SPACE:

To use your time well it is a MUST that you have an organized work space. Every moment looking for a pen, a file or a misplaced check not only means wasted time but it can add to your stress level and interfere with your ability to focus on your work.

To avoid wasting time with disorganized work space:

1)   Give EVERYTHING a home. This includes your cell phone and keys.

2)   Keep daily needs easily accessible. Whether you work from your car or an office, place phone lists, calendars and other daily needed items in an easy to see spot or in an easily accessible folder.

3)   Put everything else away. Files and tools that are not in use need to be put away. The easiest way to do that is to give yourself at least 50% more storage space than you currently need. If you cram items into a small space you will not likely keep up with your organizing and you will have difficulty finding what you need.

Once you’ve identified and dealt with key time wasters you will be surprised how much more productive your day can be!

Setting Goals: Long Term and Short Term Goals

One of the key ingredients for successfully managing your time is identifying your goals. Goals are what will keep you motivated and focused – both essential to being productive.

What do goals have to do with time management?

When you have determined where you want your life to be in one year – or five – or even 20, it will have an impact on what you do TODAY. A person who dreams of being a lawyer will not have much success obtaining that goal if they don’t first make the time to fit studying and school into their schedule today.

Many long term goals will have short term goals that lead to them. Not only does this make practical sense (ie: getting accepted to University is a shorter term goal than becoming a partner in a law firm) but it also helps you from becoming overwhelmed or loosing sight of your goals.

If you are trying to manage your time it is because you recognize that there is a limited supply and it is all valuable. While responsibilities at work and home may be what dictates how you plan your day, shouldn’t all (or most) of this time work in harmony with your goals? This may mean some big changes, or it may just mean adjusting some things in your routine.

When you start planning your time with a goal in mind it is easier to appreciate the benefits of what you are doing and prevents you from getting caught up in time wasters – activities that use up your time but are ultimately unprofitable either in money or your personal life.

Choosing Goals Wisely

If you are currently making X per hour and can’t cover your bills you may decide that your goal needs to be making more money. Take some time to figure out exactly what you’d like to be doing with your life. Acknowledge that this may mean spending time getting an education rather than taking on another low paying job which will fill your financial needs but keep you in a cycle of working endless hours to make the money you need.

Or maybe you find your work time is eating into the time you want to spend with your family. That family will grow and move away so what you do to make more time for them is important NOW. Identifying these goals will help you make decisions to make better use of your time.

Setting Long Term Goals

Before you say “my goal is to retire to the Caribbean” it is important to take stock and analyze your situation from a different perspective. While you may truly be able to retire to the Caribbean, HOW will you do that? A new job? A higher income? Less responsibilities?

Long term goals are excellent motivators. They help you see beyond today’s work and remind you that there is a greater purpose for the time you are spending today. If you find a task tedious you should think about how doing it fits into your goals. Making your daily tasks become choices can ease some of the burden because we are in control of our day rather than having it control us.

On the other hand, if we realize many of the time consuming activities we do have no bearing on reaching our goals perhaps we have to take them out or at least reduce the time we spend on them.

Your long term goal may be to spend more time with your family. Make your goal specific and give it a date to be accomplished. Perhaps you determine to work part time. Write down the date this will take effect and put it on your calendar. It may be that you anticipate it will take two years to achieve this goal. Pick a date and put it where you can see it every day.

Now you must set short term goals…

Setting Short Term Goals

Your short term goals will relate to your long term goal.

Continuing with our illustration of working part time you may decide that you must first complete certain projects you have already committed to.  You will also need to be more selective about what assignments you can handle or need to ask for an assistant so you can focus on the main business and get help with minor tasks.

You may set a date to stop working overtime. You may set a date to ask for contract work instead of salary. You should plan activities that are spent with family and no work interruptions. Whatever your goals they should be clear steps to achieving your long term goal: spending more time with family.

These short term goals will help you measure your progress towards your long term goal. They will shape how you plan your time and clarify the VALUE of your time. Make your goals specific and give them a date to be completed.

6 Steps to Creating Achievable Goals:

With every goal you must follow the 6 P’s:

Prioritize:         You may have several goals. Prioritize them on your list.

Positive:          Use positive language. “I will …”, “I’ll be…”, “I’ll have…”

Precise:            Be precise. “I will have supper with my family three nights a week” rather than “I will be home earlier”

Performance:   Measure your performance. Set time for starting and completing your goal. “May 1 – I will be home at 5:30 three nights this week”

Practical:         Make your goals practical. Do you have the control to make this work or do you rely on other people to meet your goal?

Personal:          Is this goal a personal goal or someone else’s desire for you?

Time management is easier when you can motivate yourself and judge the value of your time. If your goals are based on someone else’s desires (if your mate wants you to work in a steady job but you want to be self-employed) you will find it difficult to manage your time due to lack of motivation.

Creating an Action Plan

Your action plan will have a great deal to do with your day to day scheduling.

Now that you have made yourself conscious of where you are headed (long term goal) and have set up guide posts (short term goals) it will merely mean implementing an action plan to get your time on track.

Use your short term goals to implement your action plan. If you are not making radical changes but are just trying to take the stress out of your day you will find the time you took to think about your goals may be enough to keep your priorities in order.

If you find that you need to refocus on your goals you will need to give each short term goal a date to start or complete – write it down.

Within the time frame of the goal write down the actions that need to be taken to realize the goal. If you have discovered from the exercises above that you need to hire an assistant this may mean putting out an ad, reviewing resumes, conducting interviews, hiring and training. Each task must be assigned a time to complete.

The action plan combined with a focus on goals will help you appreciate the overall effects of valuing your time. In this example you will realize that even though you may need to use MORE time this month by interviewing and training an assistant – your GOAL to spend less time on minor tasks is being accomplished. At this point your time is valued comparative to your goal. In a month you will be spending less time with minor matters even if it requires more work at the early stage.

Resources

Part of your Action Plan should include a summary of the resources you need to meet your goals. An assistant is a resource, more education is a resource, a supportive mate is a resource. List the resources you need to obtain and include them in your action plan – when will you get them and how will they be obtained?

Review and Update

While writing goals down is an effective tool for managing your time you will still need to review and update them occasionally.

Perhaps you encounter an unexpected obstacle on your way to meeting your long term goal. Reassess and determine if you can adapt your action plan. If you cannot adapt your plan you will need to consider why the plan went off course – did you have less power to control the situation than you thought? Were you unaware of some of the resources you would need and their cost or time obligations?

Use this new information to reconsider your goal. Is it still attainable or do you need to adjust it – either by lengthening the time or changing the outcome – and devising a new action plan?

Scheduling: Making the Most of Your Time

Before you determine that you can’t live by a schedule, consider what happens when you don’t…

The 80/20 Rule

 The 80/20 rule is a common ratio used to determine performance versus resources. It is a general assumption that we use 80% of our resources (time, money, skill) to achieve 20% of our performance. The opposite is also true – we use 20% of our resources to achieve 80% of our performance.

It is impossible to suggest that any person can be 100% productive for 100% of the time. We all have our most productive times of the day, activities and abilities. By using the processes outlined earlier you should be able to pinpoint the most productive times of the day, the most valuable use for your time and your priorities.

Now you need to recognize that to use your time to the fullest you want to find ways of increasing that 20% to 30%, 40% or even more. When you identify the most productive times of the day and schedule your top producing activities into those times and make that task a priority you’ve already reset your thinking and will be working smarter – not harder.

 The ‘To-Do’ List

The ‘To-Do’ list is not just for list making junkies. If you find that tasks are not being accomplished on time or even forgotten you need a ‘to-do’ list.

How detailed you make the list is up to you but every task that is given to you should have the following recorded with it:

            When does it need to be completed?

            How long will it take to do?

            How important is it?

            When will I do it?

At the end of day make a list of tasks that need to be accomplished the following day. Prioritize them according to importance. Give each task an earlier deadline and 50% more time to complete than you think.

As soon as you start your work day you will know exactly what needs doing and when. If you have booked some uninterrupted time you will have no problem accomplishing your highest priority tasks. Tasks that do not get completed will be reassigned for another day, delegated to someone else or removed from your list.

Get in the habit of creating a ‘To-Do’ list each day. It may be easier to keep this on your computer or PDA so that you can easily re-schedule activities without writing them over onto a new sheet.

  Prioritizing

Not every task can be competed in a day. Your schedule will just become another ‘task’ in your day unless you learn to prioritize. Prioritizing ensures that what NEEDS to be done is done.

When you are handed a new assignment you should immediately put it on your ‘To-Do’ list. Number the tasks on your list so that number ‘1’ is most important and work down from there.

Take your top three priorities and schedule them into your weekly or monthly planner. Write down your deadline (always a few days early!) and block off time to get it done. If it requires collaboration with others, schedule that too. You may have to make some appointments when you know where you are at with the task but it is important to write something down so that you don’t overbook.

After the top three priorities have been given their spots in your schedule start adding the others. Schedule the most important tasks first. Keep your schedule with enough time to manage day-to-day activities like reading email and returning phone calls. Plan on 50% more time to finish each task than you think necessary.

Each day will now have a list of scheduled activities that take into account the priority of individual tasks. Use this to create your daily ‘To-Do’ list.

Scheduling Low Priority Tasks

As you see your schedule filling up with high priority tasks you will need to make some decisions about your low-priority tasks.

If you have scheduled low-priority tasks into your day but have had to move them onto the following day’s to-do list they will quickly become bigger and more of a priority as you continue to put them off.

One way to prevent this is to use the ‘one more task’ philosophy. Every day try to do one more task than you planned or scheduled. One more phone call or 10 minutes filing will keep these tasks from becoming daunting.

If that is not working you may determine that these activities need to be delegated. Valuing your time requires decisiveness. These tasks keep your work moving along and if they are ignored it can cause a huge interference. Think of looking for a file when a client calls and you see that it is in a pile of 50 others. You will be loosing the effects of time management by not dealing with these issues right away.

Action Plans

Action plans are not to be confused with ‘To-Do’ lists or schedules. Action plans are the itemized tasks you need to follow to complete a goal. You completed this activity in an earlier chapter.

Sit down and determine what actions are needed to accomplish your goal. Who do you need to meet with? What resources do you need? Where do you have to go?

The Action Plan will be a crucial tool for your scheduling purposes. If you have not planned your actions your schedule may be flawed if you did not make time or plans to accomplish the goal.

 More Than a Schedule…Final Thoughts

Goal setting, action plans, to-do lists and schedules will all combine to help you make the most of your time. But there is something else you need to do…

You must commit.

What does commitment mean? It means that you WANT to take charge of your time. You value the hours in a day and you want them spent in the most productive way possible. It means that you will get your work done early and produce better quality. You will spend your time as YOU decide and your personal life will be spent with focus on your family and friends instead of your work.

Epping Forest Woodland Burial Park has won the coveted Customer Service Team of the Year award in the prestigious National Customer Service awards.

They beat off competition from a host of household names including O2 and Butlins to claim the prize.

woodlandbluebellswebsite2

Now that`s what I would call a bit of  a result. 

By nature of the business I would expect them to have  a high standard  linked to the sensitive nature of their service delivery. 

So does your service delivery stack up? 

 

 

Let me ask a few questions

  1. You have a customer  guarantee statement – Does this really show the quality of your service ?
  2. You pop the answering machine/voice messaging service on when you leave the office. Does  your  recorded message provide a prospective customer with a good initial impression of your business?
  3. Your web site, is it really a window in to your business? so is it bright and sparkling, or is it in need of a quick shine ?
  4. Do your staff have pride in working for you? if not, why not?
  5. Do your customers come back with repeat business? If not why not?   

This list could go on, and on , and on………… 

So, do any of the above strike a chord.If so then it`s unlikely that you will reach the dizzy heights of being recognized and awarded for your excellent customer service.  Dont panic as the situation can be turned around with a little effort.

The route cause to all of the above example questions  is communication, either written or verbal.

Using the example of  Epping Forrest Woodland Burial Park, clearly they understand the needs of their clients and the sensistive nature of their service delivery. I am sure this is down to clear and concise communication in their training sessions.

So, if you are looking to increase your turn over in 2010 now is the time to look inward and review what do you think is the impression either a new or existing customer gets when they contact you.

The solution is easy.

  • Communicate regularly with your employees. 
  • Ensure employee`s feel they are part of a caring and quality driven company 
  • Refresh your web copy
  • Post customer testimonials on your web site
  • Refresh any tired answering machine/voicemail messages 
  • Follow up on enquiries promptly

Yes, I know the above all seem common sense, but in a busy working environment these are slipping off the radar. If you are struggling to make these changes then seek some professional help. It`s not as expensive as you may think, and it will get you the results you are after.

Interestingly there are still many businesses who don’t think that a web site is necessary for their business. I wonder if it`s because their customer base is local, or they still believe that people  find them via a paper based directory. 

 Well maybe these statistics and thoughts  may help them change their mind. 

 

The top 5 places that people look to find local businesses (Research by Comscore)

 31% Visit a search engine – most research without a specific brand or business name in mind and with a specific location (i.e. a builder in Cardiff) 

30% look up a business in print in the Yellow Pages
 
19% use internet directories – often to find a phone number.
 
11% Look at local search sites like Google Maps.

 3% Get information from a newspaper or magazine.

So statistically only 33% of searches are still using a paper based method.So are these businesses getting a return on investment against their advertising spend ? 

Unfortunately I think not.

 A web site should be a great window in to your business.It should be visually attractive, easy to navigate and obviously informative.

So remember that.
 
 A website gives your customers 24/7 access to you especially when they are looking for a potential suppliers. So if your competitor has a website and you don’t, you may not even get a look in!
 
A professional looking website can help to create a level playing field when you have a website that compares favourably with larger competitors

More and more customers expect to see you on the internet

The internet is a very cost effective way to provide your customers and potential customers with reams of information about you and your

80% of offline purchases are started online; so if you don’t have a web presence you are missing out on these sales

Has that convinced you ? 

I hope so.

So how do you choose the right Graphic Designer and Web builder for you? 

It`s quite simple, just  contact me via the comments section and I will give you a free, yes I did say a free  SLR Marketing consultation and advise you of  what choices there are available. 

Over the last year I have increased my usage of social networking sites.  Yes I Twitter and Blog, but not  obsessively as I have quickly discovered it can become a time consuming activity.
Initially it was to upskill my knowledge on what  all the fuss was about, and obviously if one of my clients caught on to the media hype  around social networking and its place within business ,I had to be  confident that the advice I was about to offer them would be correct. 
Then I  came across this great article , so I just had to share it with you.
Well,my blog is about business hints and tips…and I never said that they would always be my own. Isn`t it called sharing best practice?
This excellent article came to my attention on Linkedin.

 Do Businesses Have To Follow Social Networking Etiquette? - By Harvey Raybould on 17 November 2009

I am sure that Harvey would like to hear your thoughts or views, and come to think of it -            SO WOULD I

 

When I started SLR Marketing in 2007, I immediately decided to become a member of the FSB – for those of you not familiar with the abbreviation, its The Federation of Small Businesses. 

Not only do I have access to a variety of business services- from banking -to Insurance – to advice and support, I  also have a very pro active network of locally based businesses. I will  also become a recipient of the successes of the lobbying that takes place to government bodies.

Here is  a great recent example:- 

Extract from South Wales Voice of Business Nov 2009

After much lobbying, we have a result ……..

Small businesses are the country’s economic drivers and job-creators,and the key to pulling the economy out of recession. This is something your Federation has been telling Government,emphasizing how small businesses are keen to take on new members of staff, but really need support in order to do so.

After much lobbying, we have a result: a new scheme to help you take on graduates for a 13-week internship will be launched in the New Year.

The Government has said it will work closely with the FSB to create 10,000 new graduate internship places in small businesses, and pay small firms £100 a week to take on a graduate. These internships will provide valuable work experience for new graduates, who are currently feeling the bite of unemployment harder than any other age group, and will give small businesses the opportunity to take on skilled staff to complete a specific area of work they otherwise just wouldn’t have the time or people-power to achieve.

The scheme will work, once it starts in earnest in January 2010, through the University Careers Services. The careers services will act as a matching service, joining together eligible businesses and graduates with the right skills, experience and requirements. The careers services may also be able to help businesses to, for instance, identify and develop the projects that the graduate intern could undertake.The careers service could also help with turning a project idea into an actual vacancy, and with advice for the business on such issues as health and safety and other employment requirements and form- filling.

John Wright, the Federation’s National Chairman, said:

“The Government’s pledge to set up 10,000 skilled internships is a real victory for the FSB and a victory for   small businesses across the country.“This will help those graduates leaving university at a time when the job market is sluggish at best – they will get real work experience and develop real skills. And small firms will benefit from the skills of this workforce, which they traditionally find harder to recruit. Research from previous schemes shows that one in four graduates are also offered full-time employment in the business at the end of their placement.”Until the scheme is completely up and running, FSB members interested in taking on a new graduate for an internship, can take advantage of existing support from the Graduate Talent Pool. http://graduatetalentpool.direct.gov.uk.

This portal offers a free online matching service for businesses and graduates who are looking for work across the UK. Around 1,200employers are already registered,many of them small businesses.More than half of FSB members have told us that they want to employ new staff in the future. This is a chance to take on a skilled graduate with support from the university sector.

So I for one will definitely be signing in to this option, especially as I am currently recieving 5-6 letter per week from marketing students asking either for work experience or  a paid placement.  Well done the FSB…. More power to your elbow.

Save our Shops

So many small businesses are struggling to keep going at the moment. None of the current initiatives seem to be making a difference, so where will we all be this time next year?

Unfortunately I don`t have  the magic answer, however I can give you a few suggestions on how we can apply pressure to the decision makers in the UK, namely -The Government and your Local Council.

Tip 1

The Federation of small businesses is a powerful organisation who have lobbyed government very successfully over many years. If you are not aware of them have a look at their web site – www.fsb.co.uk. The membership fee  is an insignificant amount of money especially when you have access to free banking – Yes I did say free banking, competitively priced insurance products,and oh so much more. Let them know if you have any issues. Don`t sit in silence and just wait for something to happen

Tip 2

A second course of action is to set up an on line petition. Very easy to do, and the ongoing management is done for you. This site is a good one – www.ipetitions.com

I have recently used it as I am appalled that my local shops are being further threatened by a local planning regulation. If you feel passionate about this sort of issue, please feel free to add your signature and comments to help us champion our cause. http://www.ipetitions.com/petition/Rhiwbina/signatures.html

So as I said, I dont have all the answers but if you have an issue you have to take action.Nothing will change unless you/me /all of us speak up. It`s all about communication. I make that statement to all  involved parties. 

The moral of this blog is.:-

Dont think you are alone. I have only given you two suggestions to get your issues raised, recogonised and addressed. There are many more groups and associations who are there to help you. If you do nothing  it could only be a matter of time before you have to close your business.

I really hope that doesn`t happen. 

Rhiwbina Village

Red Friday

Forgive me  reader for deviating from the purpose of this blog, which is to provide hints and tips for your business, but I recieved this and wanted to share it.

it’s a great read and pretty true too, so please take a moment to read it:
 
The average British soldier is 19 years old…..he is a short haired, well built lad who, under normal circumstances is considered by society as half man, half boy.  Not yet dry behind the ears and just old enough to buy a round of drinks but old enough to die for his country – and for you.  He’s not particularly keen on hard work but he’d rather be grafting in Afghanistan than unemployed in the UK . 

 He recently left comprehensive school where he was probably an average student, played some form of sport, drove a ten year old rust bucket, and knew a girl that either broke up with him when he left, or swore to be waiting when he returns home.  He moves easily to rock and roll or hip-hop or to the rattle of a 7.62mm machine gun.

 He is about a stone lighter than when he left home because he is working or fighting from dawn to dusk and well beyond.  He has trouble spelling, so letter writing is a pain for him, but he can strip a rifle in 25 seconds and reassemble it in the dark.  He can recite every detail of a machine gun or grenade launcher and use either effectively if he has to. He digs trenches and latrines without the aid of machines and can apply
first aid like a professional paramedic.  He can march until he is told to stop, or stay dead still until he is told to move.
He obeys orders instantly and without hesitation but he is not without a rebellious spirit or a sense of personal dignity.  He is confidently self-sufficient.  He has two sets of uniform with him: he washes one and wears the other.  He keeps his water bottle full and his feet dry.  He sometimes forgets to brush his teeth, but never forgets to clean his rifle.  He can cook his own meals, mend his own clothes and fix his own hurts.  If you are thirsty, he’ll share his water with you; if you are hungry, his food is your food.  He’ll even share his life-saving
ammunition with you in the heat of a firefight if you run low.
He has learned to use his hands like weapons and regards his weapon as an extension of his own hands.  He can save your life or he can take it, because that is his job – it’s what a soldier does.  He often works twice as long and hard as a civilian, draw half the pay and have nowhere to spend it, and can still find black ironic humour in it all.  There’s an old saying in the British Army: ‘If you can’t take a joke, you shouldn’t have joined!’

He has seen more suffering and death than he should have in his short lifetime. He has wept in public and in private, for friends who have fallen in combat and he is unashamed to show it or admit it. He feels every bugle note of the ‘Last Post’ or ‘Sunset’ vibrate through his body while standing rigidly to attention.  He’s not afraid to ‘Bollock’anyone who shows disrespect when the Regimental Colours are on display or the National Anthem is played; yet in an odd twist, he would defend anyone’s right to be an individual.  Just as with generations of young people before him, he is paying the price for our freedom.  Clean shaven and baby faced he may be, but be prepared to defend yourself if you treat him like a kid.   

He is the latest in a long thin line of British Fighting Men that have kept this country free for hundreds of years.  He asks for nothing from us except our respect, friendship and understanding.  We may not like what he does, but sometimes he doesn’t like it either – he just has it to do..  Remember him always, for he has earned our respect and admiration with his blood.   

 

 

 

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